Octopus Energy Introduces Unlimited EV Charging Subscription
- Energy Store
- Apr 23
- 3 min read
As the UK accelerates its transition toward electric vehicles (EVs), innovative solutions are emerging to make EV ownership more accessible, affordable, and convenient. One of the most exciting recent developments comes from Octopus Energy, which has just launched the UK's first "unlimited" home EV charging subscription — a move that could redefine how drivers think about fueling their cars.
At Energy Store, we believe this kind of forward-thinking approach is a game-changer for the renewable energy landscape, and we’re here to break it down for you.
🚘 What Is the “Intelligent Octopus Drive” Subscription?
Dubbed the Intelligent Octopus Drive Pack, this new offer allows EV owners to charge their cars at home as much as they need for a fixed monthly price of £30. This model brings a “Netflix-style” subscription approach to EV charging — where instead of worrying about fluctuating electricity prices or usage levels, drivers pay a simple flat fee.
But there’s more to it than just unlimited charging:
Smart Scheduling: Charging happens during off-peak overnight hours, when demand on the grid is low and energy is greener. Users simply choose a “ready by” time between 4:00 AM and 11:00 AM, and Octopus handles the rest using intelligent software.
Flexibility with Control: If a user needs to charge outside the smart schedule, a “boost” feature lets them top up at the regular energy rate.
Smart Tech Integration: To use the service, customers need a smart meter and a compatible EV or home charger (currently over 280 models supported).
Sustainability First: By charging during greener grid hours, drivers reduce their carbon footprint and help balance demand — benefiting everyone on the network.
💷 How Does This Compare to Petrol Costs?
Octopus Energy estimates that subscribers could pay only 41% of what the average petrol driver spends on fuel per month. That’s not just a saving — it’s a compelling reason for more people to make the switch to electric.
Let’s put it in perspective:
A typical UK driver may spend £100-£150/month on petrol.
With the Octopus subscription, EV owners could power their vehicles for just £30/month — and with zero tailpipe emissions.
🔌 Why This Matters — and What It Signals for the Future
The Intelligent Drive Pack isn’t just about saving money. It represents a broader shift toward:
Consumer-focused energy products
Smarter grid management
Renewable energy optimisation
Increased adoption of clean transport
By making EV charging predictable, affordable, and environmentally sound, companies like Octopus Energy are accelerating the UK’s path to a net-zero future.
🌱 Energy Store’s Take: Empowering Smarter Energy Use
At Energy Store, we’re excited to see such bold steps in the EV and clean energy space. Octopus Energy’s unlimited charging model is exactly the kind of innovation that helps break down the barriers to renewable energy adoption.
As we continue helping our customers embrace clean technology — from solar PV panels to solar battery storage — developments like these strengthen our mission: to make sustainable living practical, economical, and impactful.
Are you ready for the future of energy? At Energy Store, we’re here to help you plug into it.
Stay tuned to our blog for more updates on EV charging, clean tech, and smarter energy solutions.
This article was inspired by a report from Electrive.
